Choosing the right content writing agency can significantly impact your brand visibility, SEO performance, and overall communication strategy. Use this structured questionnaire/checklist to assess agencies objectively and ensure you choose the best partner for your content needs.
- Business Understanding & Industry Expertise
✔ Does the agency have experience in your industry or niche?
✔ Have they worked with businesses similar in size and goals to yours?
✔ Do they understand common industry terminologies, trends, and customer pain points?
✔ Can they provide niche-specific writing samples?
✔ Do they showcase case studies or success stories relevant to your domain?
Ask them:
“What industries do you specialize in?”
For example: We are specialized in SaaS Content Writing Services with experience in technologies like NetSuite, Dynamics 365, Salesforce, and Oracle.
“Do your writers have subject-matter expertise in my niche?”
For example: Our team is backed by years of experience as ERP consultants and that’s why we are interested in working with IT Consulting Companies.
“Can you share samples from clients similar to us?”
Available on request.
- Quality of Writing & Creativity
✔ Do they provide high-quality samples that match your tone and brand voice?
✔ Are the samples free from plagiarism, grammar issues, or fluff?
✔ Do they demonstrate originality and thought leadership?
✔ Can they adapt writing styles—technical, conversational, storytelling, long-form?
Ask them:
“How do you ensure originality?”
“What tools do you use for grammar and plagiarism checking?”
“Can you adapt to my preferred writing style?”
- Content Strategy & SEO Capability
✔ Do they offer content strategy, not just writing?
✔ Do they understand SEO best practices (keywords, internal linking, metadata)?
✔ Can they map content to the buyer journey?
✔ Do they help with content calendars, topic research, or clustering strategies?
✔ Do they know how to write SEO-optimized but human-friendly content?
Ask them:
“Do you provide keyword research and topic suggestions?”
“How do you integrate SEO into content without keyword stuffing?”
“Can you create a long-term content roadmap for us?”
- Process & Workflow
✔ Do they follow a documented writing and approval process?
✔ Do they offer dedicated account managers or project leads?
✔ How many revisions are included in the package?
✔ Do they ensure quick response and delivery timelines?
✔ Can they scale content production when needed?
Ask them:
“What is your process—from briefing to final delivery?”
“How do you manage revisions and feedback?”
“What turnaround time can you commit to?”
- Research Capability
✔ Do they conduct primary and secondary research for every assignment?
✔ Can they interview your SMEs or internal teams when needed?
✔ Do they use credible sources and cite them properly?
✔ Are they capable of creating data-driven and research-heavy content (whitepapers, reports, etc.)?
Ask them:
“How do you research content?”
“Will you speak to our team for deeper insights?”
“How do you validate the accuracy of your information?”
- Pricing, Value, and Transparency
✔ Do they offer transparent pricing with no hidden charges?
✔ Do you understand what each package includes?
✔ Are they charging based on word count, hours, or deliverables?
✔ Does their pricing reflect expertise, not just cheap output?
✔ Do they offer monthly retainers or custom packages?
Ask them:
“Can you explain your pricing structure?”
“What is included in the per-word or per-project cost?”
“Do you offer discounts for long-term contracts?”
- Tools & Technology
✔ Do they use premium tools like Grammarly, SurferSEO, Semrush, or Jasper?
✔ Do they provide SEO content briefs?
✔ Do they have plagiarism-checking and proofreading tools?
✔ Do they use project management systems like Trello, Notion, or Asana?
Ask them:
“Which tools do you use for SEO, editing, and research?”
“How do you track progress and deadlines?”
- Team Strength & Expertise
✔ Do they have in-house writers or freelancers?
✔ Are their writers trained, certified, or experienced?
✔ Do they rotate writers or assign dedicated writers to your account?
Ask them:
“How many writers do you have?”
“Who will work on our projects?”
“Do you have editors and quality-check personnel?”
- Reliability & Reputation
✔ Do they have Google reviews, testimonials, or ratings?
✔ Do they show real client logos and references?
✔ Are they active on social media, showcasing writing samples?
✔ Do they publish their own high-quality blogs?
Ask them:
“Can you share client references?”
“Do you have case studies demonstrating results?”
- Content Variety & Deliverables
✔ Do they write blogs, website copy, whitepapers, emails, landing pages, social posts, and technical content?
✔ Can they handle multimedia scripts (video scripts, infographics)?
✔ Can they support both one-time and long-term projects?
Ask them:
“Which types of content can you produce?”
“Can you write long-form and short-form content equally well?”
- Communication & Professionalism
✔ Do they communicate clearly and professionally?
✔ Are they punctual with calls, emails, and submissions?
✔ Do they understand your brand guidelines and follow them?
Ask them:
“How often will we meet to discuss updates?”
“Will we have a dedicated point of contact?”
- Legal & Confidentiality Protections
✔ Do they provide NDAs or confidentiality agreements?
Since Content Writing Agency in Delhi often work with SaaS Companies, we sign NDAs with every project to ensure confidentiality.
✔ Do they offer copyright transfer for all content?
All accepted content will be owned by the client in our case.
✔ Do they guarantee that the content will not be reused or resold?
In our case, ownership of content will be with the client. We create fresh content every time.
Ask them:
“Do you sign NDAs?”
“Do we get exclusive rights to all delivered content?”
Final Summary Checklist
| Criteria | Score (1–5) |
| Industry expertise | |
| Writing quality | |
| SEO knowledge | |
| Research capability | |
| Professional process | |
| Pricing transparency | |
| Tools & technology | |
| Team capability | |
| Reputation & trust | |
| Scalability | |
| Communication standards | |
| Legal & compliance | |
| Total Score | |
Content Writing Agency in Delhi 